Sochi 2014 Olympic Bid

As principal design firm for this Russian city’s Olympic bid, NORTH created a distinctive look and feel that married the country’s rich sport and cultural history with an emerging new and contemporary “Russia of the Future.” A multitude of executions—from advertising and print collateral to web and environmental graphics—were developed during the two-year campaign. The visual branding efforts we created greatly contributed to Sochi’s successful bid, helping them win the honor of Host City to the 2014 Olympic Games.