Ekaterinburg World Expo 2020 Bid

Building on momentum created by the Sochi 2014 Olympic Games, and 2018 FIFA World Cup Russia™ victories, Russia engaged NORTH to help brand their 2020 World Exposition bid. NORTH’s involvement included the development of the brand identity and all support materials including, collateral, presentations, premiums, apparel, bid books, trade show design and advertising. A highlight included sending our bid logo to the International Space Station for a video shoot with Russian Cosmonauts. (We’re not sure where the Smurf came from.)