BHP Billiton Beijing 2008 Olympic Sponsorship

NORTH was contracted to develop the Olympic brand image for BHP Billiton in their role as sponsor and official medals supplier of the Beijing 2008 Olympic Games. The comprehensive Olympic Sponsorship program extended into several executions—including hospitality programs, advertising, events, PR, merchandise and web—and has helped provide the corporation entrée into a wealth of community and global events that exist under the Olympic sponsorship umbrella.