Detroit Red Wings

NORTH was hired by the popular NHL organization to bring a stylized, high impact design to its Official Merchandise Catalogs and limited edition poster series. The creative platform NORTH developed formed a distinct personality for the merchandise catalogs, yet allowed them to work in support of the organization’s defined overarching brand identity. To achieve our vision, we oversaw multiple photo shoots, including separate athlete and location shoots, and all product photography for the catalog.
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