Australian Open—Invitation to Tiger

As part of a commitment to position the Australian Open Golf Tournament as the preeminent golf event in the Asia-Pacific region, the government of New South Wales, Australia wanted to persuade Tiger Woods to participate in the 2009 Australian Open to be held in Sydney, Australia. NORTH was hired to develop a one-of-a-kind invitation and packaging solution that would house the official proposal and create an impressive keepsake that would leave a lasting impression.